AI Lead Generation: A Workflow That Books 5 Meetings a Week
Modern AI tools have collapsed the cost of cold outbound. The workflow that consistently books five meetings a week.
By AI Productivity Hub Editorial Team9 min read
Modern cold outbound isn't spray-and-pray — it's hyper-personalised at scale. The stack and steps below make that achievable.
The stack
- Apollo — for raw lead lists.
- Clay — for enrichment and AI personalisation.
- ChatGPT — for first-line generation.
- Smartlead — for sending and deliverability.
The 4-step workflow
- Define ICP precisely (industry, role, headcount, signal).
- Pull list from Apollo, push to Clay.
- Enrich and generate one personalised line per lead.
- Send via Smartlead with 3-step sequence.
Key takeaways
- Personalisation beats volume.
- Deliverability is half the game.
- Quality of ICP defines quality of replies.
Sources & further reading
Frequently asked questions
What's a realistic reply rate?
Well-targeted, personalised outbound hits 5–10% positive reply rates.
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